In 2022, users increased their time spent on social media by 1 minute compared to 2021.Worldwide, people spend an average of 2 hours and 28 minutes per day on social media.Source: Hootsuite’s Digital Trends Report 2022 76% of North Americans use social media.Over 93% of internet users are social media users.Over 75% of the world’s population aged 13+ uses social media.In 2022, the number of social media users increased by 4.2%.Over 4.74 billion people across the world use social media.General social media statistics Social media usage statistics However, sports and strategy games saw the smallest decline.Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience. In 2021, gaming app downloads declined across all genres after a COVID-19 induced boom in 2020. In 2022, Roblox Corporation was the sixth-largest Android publisher and one of the leading iPhone gaming app publisher in the U.S., with monthly app revenues of over 5.83 billion U.S. mobile gaming ecosystem is the striking success of Roblox.
Puzzle games remain the gaming genre with the highest share of mobile gaming revenue in the United States, genres such as casino, simulation, and RPG saw higher growth. Highest-scoring gaming apps and publishersĪ growing number of publishers have recently entered the mobile gaming scene by publishing new mobile gaming titles or making established PC and console franchises available for mobile devices. dollars annually on smartphone games in 2021. gaming spender spent an average of 61 U.S. Considering that many players are willing to pay to upgrade their mobile gaming experience, F2P games have become a much-loved monetization tool among mobile developers. While players can download and access F2P games for free, they can enhance in-game features and unlock additional content via purchase. dollars in North America, fuelled by the business model’s low entry barrier for players and the increasing number of mobile games now moving towards the free-to-play format. In 2022, the F2P mobile games market generated revenues of around 13.2 billion U.S. Looking at revenues from the free-to-play (F2P) market, which accounts for the lion’s share of total digital games revenue in North America, mobile stands out as the most profitable category by a significant margin. dollars, with healthy growth forecasted for the future. In 2021, the mobile gaming content market in North America was worth an estimated 27.7 billion U.S. Mobile gaming monetization is leveling up
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